The power of social marketing is undeniable, and with today’s consumers looking to their peers as authority as opposed to a random website they’ve never seen or heard of, your social marketing plan can reap great benefits. Social bookmarks can be a very useful part of your overall online marketing plan, especially if you take care in how they are used and not misused! You will be more easily able to establish yourself as that authority others are looking for and seeking out. Let’s look at some of the ways you can do this and what pitfalls to avoid.
There are several ways that social bookmarks can be beneficial in your overall marketing plan. You can use them to get backlinks, and you can sometimes get direct traffic from them, this will happen especially if they are on popular sites, i.e. Digg, StumbleUpon and Reddit to name a few.. There are many readers who hang out on those sites and search through them. They can find you under your chosen keywords and all of a sudden you have visitors that you not only didn’t have to spend money on attracting, but who are also very targeted visitors, interested in exactly what you are promoting. You can’t ask for more than that.
Using social bookmarks as an integral part of your marketing plan is a bit longer and trickier. Since most social bookmarking accounts don’t carry a lot of weight in the search engines, you need to do more to get noticed. That’s why simply Digging your site or posting on Digg once won’t really do anything for you, unless you happen to have been the first to report some monumental news that is quickly picked up on. Getting on the home page of any social bookmarking site such as Digg, StumbleUpon or Mister Wong, can indeed deliver many thousands of visitors in a very short amount of time. You need to have a coordinated strategy in place to have a consistent bookmarking of your pages by people other than you. For that to occur, you either need to have all the time in the world to do it yourself, or you need to outsource it to a third party.
A good social bookmarking service can deliver up to thousands of bookmarks, all from different IP addresses all over the world, and with the keywords and anchor text you need featured present. This will obviously free you up to do more important things in your business.
While it’s important to garner more than a few bookmarks to make a dent in your marketing plan, you would be wise to make sure to avoid becoming an obvious spammer, The very best way to get the most from your social bookmarks is to create really good content that people will actually want to bookmark. This will help you enormously. Simply spamming the Web with many thousands of bookmarks will have very short term effectiveness. With a little care and prudence you can avoid this and actually be very productive with your bookmarking campaigns.
If you have questions about where to go or who to talk to with these types of marketing campaigns we will be happy to point in the right direction. We have enjoyed great success with a service that does our posting on bookmarking sights that have increased our web traffic slowly but surely.
Feel free to call us and we will be happy to share some of the resources that have helped us with this process.
Continued Success,
Kathy and Ken
kellysglobal@gmail.com
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